SEO Volatility and SERP Volatility software to fix volatility problems quickly.
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Available for Mac & PC!
SEO Volatility Software can help with:
Time Sharing is when Google is testing pages other than yours in the search results. This appears as only being in the search results some of the time.
Position Testing is when Google is testing pages higher or lower than they normally rank to see how they perform.
Your page can Time Share and Position Test at the same time!
Sometimes Google will split test different versions of Titles and Descriptions in the search results. This software will also detect and report on that split testing. (Note: People often confuse this with detecting when Google alters a title or description. That is not what this is doing. This software reports when Google is testing 2 or more versions of a title or description.)
Ranking volatility sometimes occurs when Google can't decide between 2 or more versions of this text. Our software detects when Google is split testing this text.
SEO Volatility can cause your rankings to move up and down without warning. This can cause issues when trying to manage SEO expecations with clients and employers.
Usual tuning you page content can resolve most SEO volatility issues. Sometime you will need more technical SEO assistance to resolve more serious issues.
SEO Volatility is often caused by inconsistent branding, problems in website configuration, web development errors, poorly tune titles, descriptions, and headings.
Usually the volatility google creates is testing. They might be testing the position of your content or they might be testing the appropriateness of your page for a keyword. Sometimes Google will split test different titles, descriptions and URL for your listing as well when there are multiple options in play.
Google is constantly testing content in search. Google is trying to determine which content should rank at the top and which content is generally unhelpful. This testing occurs on an ongoing basis where Google is testing both versions of content presented in search as well as the rank position of that content in the SERPs. This testing can cause a profound amount of volatility in your SERP rankings.
Some volatility problems can be fixed in as little as 24 hours in ideal conditions. During major Google updates it can take more time for Google to crawl and process webpage changes.
Frequently SEO volatility problems only impact your rankings by 1 or 2 positions but sometimes it can be far worse. In some cases your rankings can fluctuate by 10 or more positions. Sometimes you can fluctuate in and out of the SERPs altogether.
Sometimes Google will test things for as little as 30 minutes. Sometimes Google gets stuck testing something and it can go on for years. In one recently discovered case Google was split testing Meta Descriptions that were 1 day apart from 4 years ago.
Most of the time a little on-page tuning can fix these issues. Sometimes canonical tags and htaccess redirects are used for certain issues. Most of the time these issues come from a relevance problem in certain zones of the page.
Fortunately, with SEO Volatility Software you can measure and witness Google's testing impact on your SERP volatility.
SEO Volatility is present in 100% of keyword searches. Not all websites are effected but it is a very common problem.
A large enterprise company caused SEO volatility by not tuning unique Meta Descriptions for every page. They have nearly a quarter million pages on their website. All of them fluctuate as a results by several postions based on the the text Google split tests for the search result summary. Sitewide that is a lot of SERP volatility.
There are two fundamental causes. Google is trying to figure out what content should rank where. Websites are often poorly tuned to avoid issues with Google's testing.
We suspect Google is trying to find specify engagement metrics with the search results so when new webpages are discovered or when old web pages are updated Google needs to test all the content to figure out if and where it should rank.
How can volatile rankings impact your SEO agency? The biggest impact is in managing SEO client expectations about rankings. It is a very common problem that the agency will report one ranking and the client will see another. When this happens the SEO client can become frustrated and discontinue service. This problem is easily solved by managing the clients expectation about volatility by expressing rankings as a probability. THis way the client knows what to expect and that they may need to try several times.
Can rankings change when Google is split testing different titles? Yes, this is uncommon but it typically happens when there is inconsistent brand presentation on the page or when Google is rewriting the title with dynamic content from headings like publish dates or product counts. This subtle issues can cause serious volatility issues. We recommend moving dynamic content out of headings and to enforce strict rules about presenting your brand in a consistent and formal manner.
Can Google split test my URL for a single page? Yes, this commonly happens when there are links on the website our out in the world that vary in structure. Inconsistent use of www in the host name or inconsistent use of https in the URL. These things can confuse Google and cause a page to compete with itself. Fix links everywhere to use the canonical form. Use a canonical tag. Enforce the rule with htaccess redirects if necessary.
Do rankings fluctuate when Google split tests meta descriptions? Yes, this is a common problem. This is most common caused by people opting to not even have a meta description tag. When this practice is extend sitewide on large sites the volatility issues can be very substancial. We recommend that you always tune a meta description for the most important keyword for a web page.
SEO Volatility Software is a powerful new toolset that can give you valuable insights into how volatility is impacting your search engine rankings.
SEO Volatility Software measures your rankings many times in a short time period then plots the volatility so you can see its impact on your rankings.